Public Relations helps develop a public image for non-profit organisations, businesses, and even high profile people. The brand image of a company depends on the way that they conduct their business and the service they provide to their customers.
By managing and controlling the messages that goes out to the media, Public Relations agencies plays a critical role in raising the profile of their clients and help to ensure that the messages are consistent across all media types.
Some common Public Relation activities are working with the press, speaking at conferences, social media management, crisis communication and employee communication.
Public Relations agencies work closely with their customers to develop strategies that help improve the brand image. It is about getting the right message to the right people at the right time and in the right way.
Advertising and Public Relations Agency in Singapore 