Public Relations can help boost marketing and advertising campaigns. Public Relations is described as the art and science of building and promoting a favourable relationship with the public. With the internet, a brand’s reputation can spread very quickly and it is important that the Public Relations team have the skillset to manage the different mediums that can impact a brand.
Whether it is with traditional media or social media, it is important to stay relevant and honest. This will not only improve the status of the company but also is a basis of a long-term and reliable relationship with customers.
Even though some academics can argue that Public Relations Companies have become somewhat like advertisements trying to convince people to buy the products and services. The difference is that with reputable publications, you cannot pay to have your story covered by the journalist or alter the message to suit your needs. That is the reason why Public Relations can help build credibility more so than an advertisement.
Advertising and Public Relations Agency in Singapore 